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Build a second income without the burnout


Three Ways to Start Building Your Second Income

Whether you're just getting started or ready to turn your ideas into action, we've got the tools to help you succeed.


Choose from our step-by-step workbook, practical starter kit, or complete second income toolkit, designed to help you stop overthinking, take action, and build an extra income stream with confidence.

  • Start here

    Turn your idea into a plan you can actually follow. Includes:

    • 11 guided chapters on mindset, planning, branding, marketing, time, and money
    • Worksheets and checklists you fill in as you go
    • Bonus 90 day action planner


  • Most popular

    Try out different income paths before you commit to one. Includes:

    • 8 step by step guides covering different income paths
    • Income roadmap, 90 day planner, and launch checklist
    • Resource list and ready to use AI prompts


  • The full library

    Everything you need from first idea to scaling up. Includes:

    • 54 practical guides across 11 series
    • Frameworks, worked examples, and a reflection exercise in every guide
    • Covers business basics, marketing, finances, launching, and avoiding burnout


Download Your Free 2027 Second Income Playbook

Looking to create an extra stream of income without burnout?


This free 25-page guide breaks down where the best opportunities lie and how to start building momentum alongside your day job.

Donna Townsend

Hi, I'm Donna.

I built Assistup while working a full-time job, which means everything I create is designed to actually fit into a busy life, not an idealized one.


I know what it's like to be ambitious but stretched thin, wanting to build something of your own without adding more overwhelm to an already full plate. That's exactly why every guide, template, and bundle here is built to save you time, not add another thing to figure out.


If you're a busy woman looking to build an income stream around your existing life, you're in the right place.

You don't have to do this alone

Women Building Online Business is a free community for women who are growing an income online or who are just getting started and want to be around people who get it. Come and ask questions, share what's working and get support from women at every stage of the journey.